Sunday 21 September 2014
 
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Hilton Worldwide unveils new brand ‘Curio’

Mclean,Virginia, June 3, 2014

Hilton Worldwide has launched a new brand 'Curio – A Collection by Hilton,' including plans for the first hotels to join the new brand.
 
Curio will be a selected, global collection of distinctive four- to five-star hotels, said a statement.
 
Letters of intent have been signed for the following properties: SLS Las Vegas Hotel & Casino; The Sam Houston Hotel in Houston, Texas; Hotel Alex Johnson in Rapid City, South Dakota; The Franklin Hotel in Chapel Hill, North Carolina; and a soon to be named hotel development in downtown Portland, Oregon, it said.
 
Christopher J Nassetta, president and CEO, said: “Our customers and owners have expressed strong interest in a brand from us that includes hotels that can retain their unique identity but also deliver the many benefits of our system, including our Hilton HHonors guest loyalty programme.”
 
“That desire, combined with the current size of the independent hotel market and demand for differentiated hotel stays around the world, made for the right timing for this launch. Curio is an exciting new brand for us – one of two unique concepts we’ll introduce this year.”
 
Jim Holthouser, executive vice president, global brands, said: “Curio expands our portfolio to a total of eleven exceptional brands and creates additional opportunities to serve our existing customers even better, attract new customers and grow our pipeline. With Curio, we can help owners leverage our scale, scope and expertise while keeping intact each hotel’s individual character.” 
 
The SLS Las Vegas, owned and operated by SBE, is located on the northern end of the Las Vegas Strip at the site of the former Sahara Hotel & Resort. The hotel and casino will open following a three-year, $415 million renovation, which includes the total redevelopment of three existing Sahara towers. 
 
Billed as a high-style collaboration between SBE chief executive officer Sam Nazarian, renowned design icon Philippe Starck and James Beard Foundation’s chef José Andrés, the re-imagination of this 2.5 million sq ft development will feature an all-encompassing, mixed-use resort and casino with more than 1,620 guest rooms and suites, 30,000 sq ft of flexible meeting space and a collection of SBE’s acclaimed dining and nightlife brands when it opens later this year in time for the September US Labor Day holiday weekend. 
 
Meanwhile, construction is planned to begin in early 2015 on a hotel development by The Widewaters Group, in downtown Portland. The hotel is anticipated to debut as part of the collection in late 2016. - TradeArabia News Service



Tags: Hilton | brand | launch | new |

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