Leading hospitality group Accor has signed an agreement with Saudi-based Al Ahlam Holding to operate the new 300-room ibis Madinah Road hotel in Jeddah.

The leading economy brand of Accor, ibis, has earned a worldwide reputation for its excellent services at very competitive prices. It is also the first hotel brand in Europe to be awarded the ISO 9001 certification, which guarantees quality, said a statement from Accor.

All ibis properties in the Middle East are ISO 9001 certified, it added.

Prince Abdullah Bin Saud Bin Mohammad Al-Saud, the owner of Al Ahlam Holding Group, said: “We are delighted to partner with France-based Accor group, a global leader in hospitality. Our first successful experience with the ibis Yanbu was undeniably an encouraging factor to pursue further cooperation with Accor."

"We are confident that ibis Jeddah Madinah Road will be a remarkable property and a valuable addition to Jeddah City, “the bride of the Red Sea," he added.

Christophe Landais, the chief operating officer for Accor HotelServices Middle East, said: “This signature is the outcome of discussions initiated by Prince Abdullah Bin Saud Bin Mohammad Al Saud back in 2011 to develop two ibis properties in the Kingdom.”

“After the successful opening earlier this year of ibis Yanbu, owned by Prince Abdullah, we are delighted to sign our second ibis - ibis Madinah Road with Al Ahlam Holding,” he added.

The ibis Madinah Road has a prime and central location that is easily accessible from King Abdullah Road and Palestine Street, one of the main roads leading to the Jeddah Corniche, which offers many restaurants and entertainment options.

Jeddah‟s central business district and airport are also within close proximity. The hotel will include an all-day dining restaurant, lobby lounge and café corner, as well as small meeting rooms. The property is scheduled to open in 2018.-TradeArabia News Service