Travelport launches new brand vision
Langley, UK, June 10, 2014
Travelport, a leading travel commerce marketplace providing distribution, technology, payment and other solutions for the $7 trillion global travel and tourism industry, has outlined details of its new global brand vision and strategy.
The new company vision was developed to more closely align with what Travelport now offers the industry, rather than over 40 years ago when it was first developed by airlines and largely concentrated only on basic air transaction processing, said a statement.
The new vision, ‘The platform that is redefining travel commerce for our customers,’ reflects this evolution, it said.
Travelport’s differentiated content and product offering now includes eNett payment solutions, enhanced air content distributed through its platform to include fares and ancillary products from low cost carriers as well as network carriers through the same point of sale and workflow management tools, expanded hotel content offering the ability to travel agencies to make real time reservations for more than 580,000 individual hotel properties, again, leading in this space, and airline merchandising.
As part of the brand re-launch, Travelport has also taken the opportunity to more clearly define its key business activities by re-naming its two main operational areas.
Its ‘Travel Commerce Platform,’ includes merchandising, reservations, payments and workflow management, which accounted for 95 per cent of its revenue in the first quarter of this year, and its ‘Technology Services’ business through which it provides critical IT services to airlines for their internal and direct channel use.
The Travel Commerce Platform revenue is further classified according to its source as either Air or Beyond Air. Beyond Air, which includes revenues from hospitality, advertising and payments, now accounts for around 19 per cent of the platform revenue and continues to grow at a strong pace.
Through Technology Services, Travelport provides systems management and IT services to airlines, most notably Delta, as well as some key component IT solutions for vital airline functions such as shopping, faring, the issuance of accountable documents, interline exchanges and departure control.
Gordon Wilson, president and CEO of Travelport, said: “We’ve evolved the way we both distribute content for our travel provider customers and made it more easily accessible and bookable by our travel agency customers. We have invested in, and developed our business to address the changing needs of the travel distribution chain, which we are now articulating through our new, and more up to date, brand proposition that clearly explains what we offer our customers.
“We have encapsulated this as: ‘Redefining travel commerce for our customers’ and we look forward to continuing to deliver on this vision and helping our customers grow their businesses in the months and years ahead.” - TradeArabia News Service