W Hotels strikes a pose with Tara Stiles
New York, June 10, 2014
W Hotels Worldwide has announced the launch of its first fitness program, FIT with Tara Stiles, in all 45 of the W brand’s cutting-edge hotels and resorts around the world.
In partnership with the industry’s yoga rebel, FIT with Tara Stiles offers a non-traditional approach to working out, said a statement.
Comprising a curated in-room workout video designed for the needs of the W traveller, in-room tip cards with quick fixes and an exclusive series of intimate FIT with Tara Stiles packages, the program allows guests to polish their body and mindset in a uniquely W way, it said.
“The W guest has a true ‘work hard, play hard’ mentality and wants to look fabulous yet have fun while getting fit,” said Paul James, global brand leader, W Hotels, St. Regis and The Luxury Collection. “Through our partnership with Tara Stiles, we’ve created an energetic program designed to celebrate the body and provide 24/7 access to an interactive workout that can easily be incorporated into the busiest of jet-setting lifestyles.”
FIT, the W brand’s updated and renamed global gym concept, has recently been refreshed with a more modern and dynamic approach to fitness. Vibrant wall murals celebrate male and female forms against a unique backdrop inspired by the destination, while pulsating tunes designed to get guests in the workout mood are now available via the W Hotels App.
Tapped to create the exclusive in-room workouts for the FIT program, Stiles – founder and owner of Strala Yoga, the high-energy movement system that ignites freedom – locked herself in the suites of several W Hotels and imagined the needs of the W traveler. Her non-purist take on yoga offers a refreshing alternative to tradition and offers a modern spin on the beloved practice.
The result is four exclusive workouts that will be printed on in-room tip cards and available via video in every W room and suite around the world. The workouts include:
• Need a Boost? Whether you want to kick-start your day or night, give your body an energetic lift with a quick yoga fix. Try dancer pose for an instant surge of vitality.
• Feeling Jet-Lagged? Get relaxed and ready to rock straight from the runway with a quick yoga fix. Try pigeon pose to open your hips and soothe your back.
• Big Night Out? Get amped for evening by adding a quick yoga fix to your primping routine. Try an easy side stretch to get you relaxed and ready for party-mode.
• Need to Recover? Whether feeling tired or had one-too-many the night before, amp up energy with a quick yoga fix. Try an easy, seated twist for an instant boost.
“It was the best kind of challenge, getting myself into the fitness mindset of the W guest,” said Stiles. “By identifying their needs and wants in a workout, I was able to create four unusual, fun, glamorous workouts that can be done whenever, wherever anywhere in the world.” - TradeArabia News Service