Royal Jordanian unveils new brand campaign
Amman, June 22, 2014
Royal Jordanian, the flag carrier of the kingdom, has launched a new brand campaign that reflects the experience of travelling with the airline, highlighting its services and attention to detail.
The campaign, titled ‘A World of Stories,’ focuses on the travellers’ experience flying Royal Jordanian, from the moment they purchase the ticket up to the moment they land, said a statement.
It is being carried out on traditional and digital media, featuring the travel experience in all its aspects: planning to travel, seat booking and issuing the boarding pass – all through the RJ website; airport services, including the Crown lounge at Queen Alia International Airport and on-board the aircraft; and entertainment on both crown and economy class.
It urges passengers to detail their travel experience and share its excitement with family and friends.
Through the campaign, RJ narrates its own story of five decades, during which it transported millions of passengers, flying to the four corners of the globe and offering countless experiences, all the while carrying Jordan's name, flag, heritage and culture to the world, said the statement.
In addition to print ads, ‘A World of Stories’ commercials will broadcast globally on major television networks and will be supported by integrated media use and thorough placement throughout Jordan, it added. - TradeArabia News Service