Accor to open new 5-star hotel in Saudi
Jeddah, July 1, 2014
Accor Hotel Services Middle East, one of the leading hospitality groups, has signed a management agreement with Munshaat for Projects & Contracting Company to open its new upscale Pullman hotel, a two-tower project, in Madinah.
The new 5-star hotel, ZamZam Pullman Madinah, will boast of 834 rooms and suites.
Strategically located in close proximity to the Holy Mosque, it is the second Pullman hotel in Saudi Arabia after its Makkah property opening, said a statement from Accor.
“We are proud to sign another Pullman hotel with Munshaat, following the successful ZamZam Pullman in Makkah, which was rebranded in 2012,” remarked Christophe Landais, the chief operating officer for Accor HotelServices Middle East.
“The Kingdom is and has been an important market for Accor for nearly 30 years, offering strong growth opportunities given the huge increase in religious tourism, especially in the cities of Makkah and Madinah, which welcomes millions of pilgrims each year,” he added.
Munshaat said the decision to open a second Pullman hotel was taken following the success of ZamZam Pullman in Makkah.
The company said the opportunities in the hospitality sector in the Kingdom had been its central interest for the past 11 years.
Landais said the ZamZam Pullman was Accor's fifth Pullman hotel, thus bringing its total number of Pullman rooms to 2,832, and further demonstrating its commitment to meeting demand for upscale hotels in the Kingdom.
"We have another two Pullmans under development in the Middle East, which will bring an additional 822 rooms," he added.
In Tower A, guests will be able to choose between a standard room (321 keys) or three different types of suites (70, 80 and 138 keys respectively). Tower B houses 200 standard rooms and 25 suites. Guests can choose to dine in an open-all-day restaurant, roof top restaurant or café lounge. The hotel also has a terrace and a 150 square meter meeting room.
According to Landais, the construction of the ZamZam Pullman was at advanced stage and scheduled to be opened by this September, in time for the Hajj season.
Accor operates 16 hotels in the Kingdom, covering a broad range of segments, with brands including Novotel, Mercure, ibis, Sofitel and Adagio. 14 hotels are under development in Saudi Arabia, which will add nearly 2,700 keys across all segments and double the number of properties Accor operates in the country to 28, representing more than 6,500 keys.
Accor Middle East currently operates 64 hotels with more than 15,580 rooms in the region and has 31 hotels under development, bringing the number of properties to 95, thus closing in on its target to operate 100 hotels in the region within three years.-TradeArabia News Service