Gulf Air showcased at Brussels summit
Manama, August 15, 2014
Gulf Air, Bahrain's national carrier, took part in the fifth summit between the Worldwide Airline Customer Relations Association (WACRA) and the Passenger Rights Unit of the European Commission in Brussels.
Gulf Air acting chief executive Maher Salman Al Musallam spoke of the airline's customer service achievement at the event.
“With heightened mobility, on a global level, customer service is increasingly at the heart of any transport policy and understanding its importance is essential for a healthy business,’’ Al Musallam said.
“At Gulf Air, our customer service strategy, reflective of our commitment to delivering the best service to our passengers, is developed from our many years of reputable customer care and differentiates Bahrain's national carrier from its competitors,” he added.
“Meeting with the Passenger Rights Unit of the European Commission's Directorate General for Mobility and Transport gives WACRA members the opportunity to participate in a forum for informal and productive dialogue,” WACRA chairperson and Gulf Air customer experience senior manager Kavita S Al Jassim said.
“Knowledge and experience was shared on regulation on the rights of persons with reduced mobility when travelling by air in addition to processes to simplify complaint handling and better co-ordinate policies.
“As WACRA chairperson and as a representative of Gulf Air, it was a great opportunity for me to showcase Bahrain's national carrier at the summit, sharing our experience in the business and developing a greater understanding of how we, as customer relation professionals, should operate and interpret current EU regulations,” Jassim added.
WACRA is a world-wide organisation of air transport professionals dedicated to promoting and encouraging a free exchange of ideas and methods to provide a consistently high level of customer service since 1946.
This has become the forum to share and benefit from each other's customer relations and service experiences and issues.
It also co-operates with the Air Transport Association and the International Air Transport Association.
The WACRA Board also includes Dan Thompson from United Airlines, Neville Gillett from Air New Zealand, Mostafa Karam from Emirates Airlines, Sami Maenpaa from Finnair and Heidi Gould representing Delta Air Lines as members.
The next WACRA Conference is scheduled to be held in Auckland, New Zealand, from November 2 to 5 and will be hosted by Air New Zealand. - TradeArabia News Service