Mideast, Africa hotel occupancy hits 49pc in July
London, August 25, 2014
The Middle East and Africa (MEA) region has reported a 0.9 per cent increase in hotel occupancy rates to 49.3 per cent in July, according to STR Global data.
It said there was a 6.9 per cent increase in average daily rate to $156.54 and a 7.9 per cent increase in revenue per available room to $77.15.
Elizabeth Winkle, managing director of STR Global, said: “On a 12-month-moving-average basis, supply and demand growth are on par at 2.8 per cent, which means occupancy growth is flat, at 61.4 per cent.”
“Ramadan occurred entirely in July which resulted in lower than usual levels of demand in what is typically the region’s weakest month of the year. The confluence of these factors resulted in lower than average performance for the month. We view this as an anomaly and would expect performance to improve in August.”
“In Makkah and Madinah, where the two holy cities typically welcome an influx of travellers during this time, we saw occupancy growth well over 20 per cent for both markets in July. Makkah also saw a strong ADR increase, up 23.1 per cent in July”, Winkle said.
Key markets Cairo and Cape Town reported the largest occupancy increases, while Amman fell 20.2 per cent, reported the largest decrease, followed by Nairobi, with a 16 per cent drop, said the report.
Meanwhile, occupancy in Jeddah increase 12.5 per cent in ADR to $286.28, while Nairobi and Riyadh posted the largest ADR decreased with 5.4 per cent and 4.8 per cent drop, it said.
Cairo, Manama and Cape Town were the three markets experienced RevPAR growth of more than 15 per cent, while Amman’s RevPAR fell 21.4 per cent, posting the largest decrease, followed by Nairobi with a 20.5 per cent decrease to $78.29, it added. - TradeArabia News Service