Abu Dhabi is rapidly building its appeal as an attractive stopover destination in order to capitalise on the increasing trend towards ‘bleisure’– a combination of business and leisure travel within one stay.

With this in mind, Southern Sun Abu Dhabi, a leading deluxe hotel in the UAE capital, has put together an enticing “More Value” package that offers visitors to the emirate a chance to turn their business trip into a memorable leisure experience with a 50 per cent cash back offer on food and beverage and accommodation.

The hotel’s promotion offers guests spending Dh600 ($163.35) at the hotel Dh300 ($81.67) back in credit to spend on rooms at the property or on the sumptuous array of traditional and modern dishes offered at its trendy dining venues, providing the opportunity for visitors to indulge in the hotel’s full spectrum of corporate and casual facilities.

The “More Value” promotion runs from September 15 until October 31.

“The traditional distinction between business and leisure travel is gradually blurring, as business travellers increasingly take their spouses along on trips that often stretch into extended stays with a leisure component,” said Pierre Delfau, general manager. “For today’s busy professional striving to find that elusive balance between work and home life, the blending of business and leisure during official trips creates a perfect harmony between the conflicting demands of career and personal or family responsibilities. Abu Dhabi with its status as a business tourism hub and its extensive line-up of cultural and entertainment events and attractions, is well-positioned to take advantage of this growing trend.” – TradeArabia News Service