Etihad tops LinkedIn brand survey
ABU DHABI, September 3, 2014
Etihad Airways took the top spot in a survey of the UAE’s most-influential brands conducted by the social network site LinkedIn.
The survey measured engagement among LinkedIn’s 313 million professionals in which the Dubai-based Emirates airline followed up at second place, a report said.
“LinkedIn provides us with a unique platform to engage business travellers and relevant decision-makers,” said Elizabeth Selby, Etihad’s head of social media. “This ranking follows a number of very successful campaigns we’ve run on the platform, taking our number of followers above 120,000.”
The Dubai-based hospitality giant Jumeirah Group, the company behind hotels such as the Burj Al Arab and the Jumeirah Beach Hotel, came third on the list, followed by the Cleveland Clinic Abu Dhabi in fourth place, said a report in The National.
The real estate giants Emaar and Damac were ranked fifth and ninth respectively, while the local telecoms operators Etisalat and du came in at number six and number eight.
National Bank of Abu Dhabi was the only bank to make the top 10 in the rankings, coming in at seventh place, with the list was rounded off by the talent management firm TASC Outsourcing in 10th position, the report said.
LinkedIn has more than 10 million members in the Middle East, with more than 1 million members each in both the UAE and Saudi Arabia.