Millennium & Copthorne Middle East and Africa (MEA), a leading luxury hospitality group, has unveiled Millennium Corniche Hotel Abu Dhabi - its newly renamed and repositioned property in the UAE capital.

The 305-room hotel occupies a prime location in the city’s prestigious Corniche area and was the first Millennium & Copthorne branded property to debut in the region, opening its doors in 2002.

“Our Abu Dhabi hotel was the group’s first foothold into the Middle East hospitality market, and over the last 12 years has been a brand ambassador for our internationally acclaimed hospitality and service,” said Ali Hamad Lakhraim Alzaabi, president and CEO, Millennium & Copthorne Hotels MEA.

“The decision to rename the property is twofold: to assert its position in a highly sought-after location in the heart of Abu Dhabi city and, as we grow our brand presence in the capital, to ensure that our guests can identify with the specific offering and get the most out of their stay with us,” he said.

The hotel’s prime location on the Corniche makes it a popular choice for business travellers and meeting and event planners, particularly with the active calendar of corporate and conference business held throughout the year in the UAE’s capital. The demand from China and India reflects Abu Dhabi government’s strategic focus on cementing its reputation as a world-leading MICE destination.

Millennium & Copthorne has three upcoming properties in UAE, totalling over 1,000 rooms due to be open by 2016.

“Next for Abu Dhabi will be the 667-room Bab Al Qasr Hotel, which will be located at the opposite end of the Corniche with unrestricted views of the Gulf and Emirates Palace. With its distinctive Arabesque design, this will add a further luxury element to our portfolio, and open up new market opportunities for the brand,” Alzaabi said.

Currently, Millennium and Copthorne Hotels & Resorts operates 17 hotels with approximately 5,000 rooms across the UAE, Kuwait, Jordan, Qatar, Oman and Iraq. It is targeting 50 properties by 2017, including 20 hotels in Saudi Arabia. – TradeArabia News Service