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Flynas...record web traffic growth

Flynas reports record growth in passenger numbers

, March 18, 2015

Flynas, a Saudi-based low-cost airline, recorded a signinficant increase in passenger traffic growth in 2014, carrying over 6,500,000 passengers compared to 3,300,000 passengers carried in 2013.

The airline attributed the increase in passenger numbers to the 303 per cent growth in organic traffic to its website.

Working with Sekari, the region’s leading Search Optimised Content Marketing agency, the airline re-launched flynas.com with new informative multilingual content which led to an increase in search visibility for flynas.

"2014 was an amazing year for flynas. The re-launch of flynas.com played a major role in propelling our passenger numbers. We had the vision to tap into the content marketing expertise of Sekari, to create a new website where the creation of valuable destination content was key. Working with Sekari, we have more than tripled our online traffic via organic search, all part of our outstanding success in 2014, the best year in flynas’ history,” said Sandra Fletcher, e-commerce director for flynas.

Lee Mancini, managing director of Sekari said: “Online spending in the Mena region is projected to grow from $9 billion in 2012 to $15 billion by 2015, and travel remains the biggest item bought online, with an average $1,521 spent each year per person. In the fiercely competitive online travel market, knowing how to make your brand standout by consistently creating relevant and engaging content that ranks in search engines is more crucial than ever.”

“Flynas have understood that getting this right will enhance their online search performance, increase their audience engagement and ultimately boost their business results,” Mancini said.

Flynas worked with Sekari to produce over 60 new pages of engaging content, including travel guides on the airline’s destinations. Sekari provided full search engine optimisation (SEO) site migration and site infrastructure strategy for the new site to be able to compete across regional search engines in the Middle East in English and Arabic. Seeing the success of the new content, flynas recently launched a Turkish language website as well.

Flynas continues to work with Sekari on developing further pages for its website, focusing on bolstering its multilingual SEO and content. – TradeArabia News Service




Tags: web | Traffic | Flynas |

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