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HMH to capitalise on halal-friendly travel at ATM

DUBAI, April 15, 2015

Hospitality Management Holdings (HMH), a pioneer in the halal-friendly hospitality segment, will have a strong presence at the Arabian Travel Market (ATM) in Dubai this May as it focuses on the theme of family centric travel.

Laurent A Voivenel, CEO of HMH, said: “All our properties, no matter where these are located, offer a safe and family-friendly environment. Halal-friendly policy is part of our company’s culture and DNA and not simply a business decision. Having created the first and 'still the only' international alcohol-free chain of hotels, HMH is the region's largest group to operate in the dry segment. Therefore, we are uniquely positioned to capitalise on halal segment having been successful in penetrating it early. Over the years we have gathered an amazing experience both in terms of operations and market intelligence in the dry hotel segment that is one of our key strengths. Unlike other companies whose aim is to have a share of the pie by creating stand-alone dry brands or hotels, all brands under HMH are halal-friendly no matter where we operate. Our primary objective is to offer our customers a safe and healthy environment be it corporate or leisure travellers.”

 “Middle East is one of the fastest growing tourism and hotel markets in the world. And halal-friendly hotels will continue to claim bigger market share in the region given the business opportunity and demand. Contrary to popular belief, a dry hotel can be as lively and vibrant as any hotel. One of our key segments is families and women travellers who feel a lot more at ease in our hotels,” he said.

In addition to showcasing the existing portfolio of hotels spread across 13 cities in Mena region, The hotel manegement company will be promoting its upcoming hotels, with five key openings coming up in quick succession.

Talking about the new openings, he added: “The first hotel to open this year will be Coral Muscat Hotel & Apartments, our flagship property in Muscat. Soon we will have another spectacular opening with Coral Al Madina Hotel in Saudi Arabia, a luxurious five-star hotel featuring 400 plus rooms and suites which will be a prestigious address for discerning travellers to Madinah. In addition, we have got Coral Beirut Concorde Hotel in Lebanon followed by two fabulous EWA properties in Sudan. EWA Khartoum Hotel & Apartments will be ready to welcome its guests by end of May followed by Ewa Port Sudan Hotel & Apartments in the last quarter of 2015.” – TradeArabia News Service




Tags: travel | ATM | family | halal friendly | HMH |

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