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Wego...positive Q1 performance

Wego witnesses rapid growth in Q1

DUBAI, April 29, 2015

Wego, a leading travel search site in the Middle East and Asia Pacific, saw rapid growth in the first quarter this year with the number of active Mena users going up by 209 per cent and sessions by 364 per cent, compared to the same period last year.

In Q1 2015 the value of the booking referrals sent by Wego to airline, hotel and online travel agency partners from users in the Middle East was $24 million per day or $720 million per month.   

“Wego’s initial success in the Middle East was driven largely by the early localisation of our websites and mobile apps into Arabic,” said Mamoun Hmedan, general manager of Wego Mena.

“Since the 2014 Arabian Travel Market we’re pleased to have welcomed many new Middle East based travel partners into the Wego marketplace and the positive response from users to these local brands has continued to fuel our growth,” he said.

In the last year, Wego Mena has welcomed local partners including Flydubai, Air Arabia, Almosafer, Dnata, Jaz Hotels, Travco, Destinia, Aljazeera Airways, Royal Jordanian, Ethiopian Airlines, and Cleartrip Mena.

“The emergence of the smartphone as the preferred device for Middle East users to book flights and hotels online has been the other remarkable market development over the last year,” Hmedan said. “More than 75 per cent of the bookings Wego drives in Mena start on a mobile device and most of those are now made by users of the incredibly popular Wego iOS and Android apps.”

Mobile is the fastest growing platform in Mena and accounted for 41 per cent of all travel search queries in December 2014, according to a presentation by Google at the WebInTravel Middle East 2015 conference.

The “Wego Flights & Hotels” mobile app remains in the top positions in both iTunes and Google Play stores throughout Mena, and enjoys the most popularity in Saudi Arabia where it has consistently held the #1 travel app position on iTunes since launch, the company said in a statement. – TradeArabia News Service




Tags: Q1 | Wego |

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