Leading hotel management company Rotana and Abu Dhabi Islamic Bank (Adib) plan to launch a new co-branded hospitality card which gives customers Rotana Rewards points and privileges every time they spend using the card.

The agreement was signed by Sarvesh Sarup, global head of Retail Banking, ADIB and Omer Z. Kaddouri, president and CEO Rotana along with representatives of senior management.

The Adib Rotana Rewards Exclusive Card is the first of its kind in the wider Central Eastern Europe & Middle East and Africa region developed by a local issuer, and the first globally by an Islamic bank.

It works in conjunction with the existing Rotana Rewards Exclusive programme and can be used for Rotana benefits including free hotel stays and dining offers in any of the 50 Rotana hotels & resorts and over 250 restaurants across the region.

The cardholder receives Rotana Rewards points every time they spend using their Adib-Rotana co-branded card. This includes two Rotana points for every Dh1 spent at any of its properties, 1 point for every Dh1 spent in the UAE, and three points for every Dh1 spent internationally. Clients also receive welcome points upon activation of their Adib Rotana Rewards Exclusive covered card.

“The launch of this co-branded hospitality card continues Rotana’s history of innovation and industry leadership,” said Omer Z. Kaddouri, president and CEO of Rotana “The Adib Rotana Rewards Exclusive Card offers an unmatched value proposition to customers who can now look forward to benefiting from a broad range of perks and special services. It’s the first product of its kind in the region and will allow Rotana to provide more engaging guest experiences and further build loyalty among our customer base.”

Additional lifestyle and travel benefits of the card include unlimited airport lounge access, concierge services, rental car discounts, and premium offers for shopping, dining, and travel. The new Adib Rotana rewards co-branded card will include all benefits of the Rotana Rewards Exclusive programme in its annual fee – such as extended checkout times, hotel discounts and the extremely popular dining discount.

The Rotana Rewards Exclusive programme offers exclusive privileges like late check-out, VIP treatment, upgrades, complimentary dining, points when spending at any Rotana food and beverage outlets, discounts on room rates and miles from partner airlines. – TradeArabia News Service