Leading experts from the worlds of design and development have gathered for the first Yas Island “Innovation Lab” programme led by Miral Asset Management, which is focused on developing the island as a next-generation tourism destination.

Miral, which is responsible for the promotion of Yas Island to global markets, as well as the development and management of the destination’s leisure and entertainment attractions including Ferrari World Abu Dhabi, Yas Waterworld and Yas Marina, launched the “Innovation Lab” to generate new ideas to re-imagine future experiential possibilities for Yas Island. 18 international experts gathered at the event to share their ideas around themes including landmark developments, activation, transportation and connectivity, immersive visitor experiences and sustainability. 

Mohamed Abdulla Al Zaabi, CEO of Miral, said: “We have a vision to become Abu Dhabi’s creator of destinations. Our ambitions for Yas Island are to create a place that people cannot experience anywhere else in the world. It’s an ongoing process requiring us to create, share and refine ideas that we can bring to life to delight visitors and residents. We have always looked to work with the world’s leading innovators and thinkers to help shape and deliver our vision. The Innovation Lab is a great example of how we are really able to unlock creativity from great minds around the world.” -