Leading hospitality group Swiss International Hotels has unveiled plans to debut in Saudi Arabia with two new hotels.

The chain will be entering the market with the 60-room Swiss International Park hotel in Baljurashi (Al Baha region) and the 46-room Swiss Spirit Hotel & Suites – Turaif.

Swiss International’s partner in the Middle East, HDG from Dammam, will operate the hotels. Both the hotels will have a Swiss Café- Restaurant & Lounge, a Grill Room, a Moods Shisha Lounge, Eventives for Meetings & Events, an Inspirations Gym & Pool and for the frequent travellers the Swiss Select Lounge

Naji AlShiha, the CEO for Swiss International Middle East & HDG, said: “We are very pleased to be able to formally introduce both Swiss International – and the Swiss Spirit brands in the Kingdom of Saudi Arabia. It’s quite exciting also for us to have these new hotels under our Swiss International wings. The locations Baljurashi in the Al Baha region and Turaif in the Northern Borders province have been requesting good international hotels for years. Now with Swiss International we are able to offer top international hospitality in these markets.”

Henri Kennedie, president and CEO of Swiss International (Corporate) added: “Swiss International is making its debut in the Kingdom in Saudi Arabia and with two of our brands. We could not be more pleased. We are proud on our relation with our partners HDG and now Swiss International Middle East. This promises further growth in this exciting market.”

Swiss International plans to become a leading brand in the Middle East. For this reason Swiss International recently moved its Service center to Ras Al Khaimah, UAE. The availability of the company’s four brands; Royal Swiss (Luxury), Swiss International (Upscale) The Residences by Swiss International (Upscale) and Swiss Spirit (Mid-market) and its associated concepts will make it possible to reach the company expansion objective of having 150 hotels by the year 2020 globally. – TradeArabia News Service