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Dubai popular among European travellers

DUBAI, February 14, 2016

Dubai continues to be a popular destination for European travellers, climbing from 11th to sixth position globally in 2015, said a report.

According to a Global Travel Insights report by Sojern, a leading performance marketing platform for travel brands, the UK saw a high amount of trips booked to Dubai and Bangkok between July and November 2015 for the travel period of December 1 through March 31. Both German and French travellers also opted to beat those winter blues with planned trips to Bangkok. Dubai came in second place for German travellers and Barcelona for French travellers.

The family travel sector originating in the Middle East also seemed to grow in 2015, with Turkey and Istanbul emerging as top destinations for family travel throughout Q4 2014 to Q3 2015.

Germany and Saudi Arabia competed for second ranked country over the same time period while, for cities, London and Paris ranked second and third. The UK was the fourth most popular country for family travel across the Middle East, the report said.

Family and group travel reached a high during the summer months between June and September, peaking at 17 per cent of all travel interest in July 2015, the month of post-Ramadan (Eid) travel. Saudi Arabia and Israel show the biggest shift towards family travel in summer with peak shares of 22 per cent of all travel interest for Saudi Arabia in July and 20 per cent for Israel in August. By October 2015, the share of family travel from the Middle East settled back into pre-summer levels of around 7 per cent of all travel interest.

Moreover, outbound travel trends in the Middle East and African region showed Dubai, Istanbul, London, Paris and New York as the most searched destinations during Q4 2015.

Expecting positive results to continue in 2016, the report predicts inbound travel to Dubai to come mainly from Europe, which accounts for eight out of the top 10 origin countries for inbound travellers to Dubai in Q1 2016, with the UK and Germany in the lead.

Furthermore, an increased number of couples are expected to travel to Dubai in comparison to outbound travellers with 21 percent of inbound travellers arriving in pairs in Q1 and 25 per cent in Q2.

In terms of outbound travel, the top destinations for travellers from Dubai during Q1 and Q2 of 2016 are located in South and Southeast Asia, with two of the world’s fastest growing economies according to the International Monetary Fund — India and the Philippines — taking the top spots for both quarters. Also coming in as top 10 destinations are the UK and US, both taking third or fourth place in Q1 and Q2.

Looking closer at city destinations, Manila comes in as the number one destination for both Q1 and Q2 outbound travel, followed by London. Five of the top 10 destination cities in Q1 and Q2 are in India. The majority of the remaining top ten cities in Q1 are in South Asia, while destinations in Q2 are more diverse, spanning six world regions.

In Q1, the trips are equally either very short or very long, with 34 per cent of travellers taking trips that are either 0 to 3 days or 12 days or more. The percentage of travellers taking a trip for 12 days or longer increases in Q2 to 46 per cent. – TradeArabia News Service




Tags: Dubai | Europe | travel |

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