Sofitel Abu Dhabi Corniche has announced its participation in IMEX Frankfurt, a leading incentive travel and mice exhibition taking place in Germany this month, under the umbrella of AccorHotels.

Archana Kawatra, director of Sales and Marketing, Sofitel Abu Dhabi Corniche, said: “Mice (corporate and leisure) segment contributes to up to 25 per cent of our business mix on a daily basis. Strong Mice business creates a base which is indeed a very important factor for yielding in terms of revenue management. IMEX gives us the opportunity to market our facilities, services and promotions effectively since the event draws professionals who are working specifically in the incentive travel, meeting and events industry. Sofitel’s team is looking forward to expanding our network with existing and new clients.”

Sofitel Abu Dhabi Corniche aims to promote the hotel and Abu Dhabi as a leading Mice destination. IMEX 2016 provides a common platform for business professionals within the incentive travel, meetings and events industry as well as many networking opportunities. The worldwide exhibition has at its core, the hallmark Hosted Buyer programme which allows industry buyers the opportunities to do business with suppliers from around the world in an energetic environment. Additionally, it enables participants to stay updated on the industry and develops peer relationships.

“Representatives of Sofitel will also participate in the IMEX educational programmes, led by leading travel and meeting professionals, agencies in order to broaden their knowledge and stay updated on the constantly evolving trends of the incentive travel and mice industry,” highlighted Archana Kawatra.

IMEX Frankfurt has announced that an estimated 3500 exhibitors from all over the world have confirmed their attendance. The event, which will run from April 19 to 21, expects 9,000 participants which includes 4,000 buyers. The three-day event will host business mice, education programmes, forums, networking events and the IMEX pitch, which will have technology startups that are set to showcase their products and services. - TradeArabia News Service