Maldives Marketing and PR Corporation (MMPRC) returns this year to Arabian Travel Market 2016 with a focus on increasing its tourism popularity and future plans to invest in the country’s infrastructure.

“As a year round holiday destination the Maldives has established itself as a premier destination for luxury travel," said Moosa Zameer, minister of tourism of Maldives. “Arabian Travel Market offers an ideal platform to present Maldives as a family-friendly destination particularly for travelers from this region. Tourism in any destination flourishes with investment in infrastructure facilities for its tourists. Our investment plans include expansion of Ibrahim Nasir International Airport has with further investments in pipeline to increase the bed capacity. Much attention is also being paid to sustainable tourism and renewable energy in the Maldives. The Green Resort Award is again being used as a means of inspiring the providers of tourism facilities to commit to a greener lifestyle.”

Middle East remains one of the emerging markets for Maldives with a total share of 3.4 per cent. In the year 2015 a total of 41,976 tourists from Middle East visited Maldives. Compared to arrivals figures in 2014 this is an increase of 12.8 per cent. Looking into arrivals for 2016 a steady growth is observed. In January 2016 an increase of 11.7 per cent was observed and for February 2016, 8.9 per cent increase of arrivals was recorded.

The Maldives is well known for its breath-taking vistas, its nature and its enigmatic underwater attractions. The island nation also offers excellent diving spots with an array of outdoor activities such as snorkeling, surfing and fishing.

This year, MMPRC will bring 52 local travel agent, tour operators, destination management companies and hotel partners such as PER AQUUM Hotels & Resort Maldives, Sun Siyam Resorts, Hideaway Beach Resort & Spa, Jumeirah Vittaveli and the recently opened Amari Havodda to the Arabian Travel Market, which runs from April 25 to 28 at the Dubai International Convention and Exhibition Center.

The Maldives stand is located in Sheikh Saeed Hall 03, Stand Number AS3050. - TradeArabia News Service