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Shareholders and media at the presentation

Bahrain enters wedding destination market

MANAMA, June 22, 2016

As part of the plan to highlight Bahrain’s overall tourism offering, the Bahrain Tourism and Exhibitions Authority (BTEA) today unveiled a new segment which will promote the kingdom as a ‘prime wedding destination’.

The plan was launched at a press conference held at the Bahrain Exhibition and Convention Centre in the presence of various stakeholders representing the vibrant industry including wedding planners, fashion designers and florists.

The two-year plan focuses on promoting the kingdom as an attractive wedding destination and other related events by developing the sector and promoting the local talents in various fields such as fashion, music and make-up.

“The tourism sector in the kingdom boasts a wide range of offerings and benefits and our plans to focus on the wedding sector is a part of the diverse portfolio that Bahrain can offer its visitors,” said Shaikh Khalid bin Humood Al Khalifa, chief executive of BTEA, at a press conference held at the Bahrain  International Exhibition and Convention Centre.

"Bahrain has so much potential in terms of developing the tourism sector," Shaikh Khalid said.

"However, one of the main ones we are focusing on now is the wedding destination concept. As the tourism sector, we are very much business-oriented so with each event we organise, we make sure it contributes to the economy, right down to the average taxi driver.

Dr Ali Hassan Follad, the advisor to the BTEA, delved deeper into the tourism authority's action plan for 2016-2017 unveiling that Saudi Arabia and India would be the key target markets, apart from other countries.

In the coming months, the authority will be working to promote the wedding concept through various channels.

It will host a two-day workshop, supported by an international accredited company, on September 18 and 19 to discuss the potential of the wedding destination market and further indentify ways to market the concept and make it a success.

Later in October, major wedding management companies from India and Saudi Arabia will be invited to Bahrain to familiarise them with what the kingdom has to offer.

“We will be promoting the plan through various channels including social media, the tourism website and across the MBC channels,” Shaikh Khalid added.

The promotional and marketing campaign, through online videos, social media and MBC television channels will be lauched by the end of October.

BTEA will also take part in the annual Jewellery Arabia exhibition, held from November 22 to 26, to further promote the kingdom as a wedding destination. The stand will include top fashion designers from Bahrain and the region.

Also included in the plan is a three-day wedding fashion show focusing on wedding gowns from all over the world.

The authority also revealed plans to participate in the fourth annual Destination Wedding Planners Congress, the largest event of its kind, being held next May in Phuket, Thailand, to further promote Bahrain as a top wedding destination.

The plan will focus on promoting wedding venues such as the desert, island, beach and Bahrain International Circuit (BIC). - TradeArabia News Service




Tags: Bahrain | tourism | wedding | destination |

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