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Travelers in China are hyper-connected

Airlines invest to keep passengers 'connected'

BEIJING , July 27, 2016

Airlines are striving hard to cater to the 'hyper-connected' Chinese passengers, who are heavy users of technology both in their everyday lives and throughout their travel journeys, with 80 per cent adopting connected aircraft and 100 per cent investing in mobile-based services and the Internet of Things.

In the 2016 Sita Passenger IT Trends Survey, conducted across China and representing almost 60 per cent of the country’s passenger traffic, IT provider Sita analysed the behavior of four different types of passengers. The Careful Planner, Pampered, Hyper-Connected and Open-Minded Adventurer profiles each uses technology in different ways. China has the highest proportion of ‘hyper-connected’ passengers worldwide with 24 per cent compared to the global average of 14 per cent. These passengers tend to use technology, such as mobile devices to book, check-in and manage their trip, more frequently than the other profiles.

Airline passengers across the globe are so comfortable with technology today that they are choosing to use it rather than interacting with people. This is particularly evident in China where Sita reports 98 per cent of passengers carry at least one mobile device and 49 per cent carry a tablet. They also score very highly on an index of online and mobile service usage in their everyday lives at 7.1 out of 10 and increasingly are using mobile services for travel. Today nearly 17 per cent of these passengers check-in using a mobile app and airlines are predicting a jump in adoption over the next three years.

Having the ability to make the passenger experience a fully-connected one with connectivity on the ground and in the air is vital. Today Chinese airlines are leading the adoption of connected aircraft because of their comparatively modern fleets. In fact, 80 per cent of Chinese airlines already fly, or are just taking delivery of connected aircraft versus a 45 per cent global average.

May Zhou, vice president, Sita China said: “In today’s connected world of travel passengers prefer to use technology. Sita’s research shows that they expect to be connected and have services delivered to their mobile devices at every step of their journey, including during their flight. Today we see that airlines in China are responding to the needs of these ‘hyper-connected’ passengers by focusing their investments in connected aircraft, mobile-based services, and the Internet of Things. With this strategy they can meet passengers’ growing demands for information and services to their mobile devices.”

Sita’s survey shows that 40 per cent of Chinese airlines believe that the key benefit of connected aircraft will be improving the passenger experience and 100 per cent plan to invest in wireless in-flight services for passengers over the next three years. Already in China 58 per cent of passengers use their mobile devices onboard for in-flight entertainment.

The ‘Internet of Things’ (IoT) is also high on the agenda of airlines in China with 100 per cent planning to invest in IoT over the next three years and 78 per cent are planning major programs. Currently the only IoT initiative already implemented at Chinese airlines is fuel/engine monitoring and this by just 10 per cent of airlines. The main areas of focus over the next three years are smart bag tags, asset tracking and monitoring the aircraft cabin environment. - TradeArabia News Service




Tags: Airline | SITA | Invest | travel | technology | Chinese |

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