The Gulf Hotels Group, a leading hospitality chain in Bahrain, has opened its first marketing office in China, located in Shanghai.  

Following the recent launch of the new tourism campaign 'Ours. Yours' by Bahrain Tourism & Exhibitions Authority, which aims to develop the kingdom's tourism sector, Bahrain’s leading home-grown hotel group is aiming to attract more Chinese tourists by co-operating with China travel agencies and conference organizers, as well as launching joint marketing initiatives which will highlight the diverse tourist attractions in the kingdom.

The new office will make it easier for Chinese tourists and conference organisers to plan a trip or an event in Bahrain.

In upcoming months, Gulf Hotels Group plans to launch several promotions and initiatives in China through a variety of workshops that will introduce what Bahrain has to offer, focusing on cultural tourism and the history of Bahrain, but also promoting modern day events such as Formula 1. Group representatives will also participate in events and tourism exhibitions aimed at increasing incentive travel, conferences and meetings in the kingdom.

Announcing the opening of the Shanghai office, Aqeel Raees, chief executive officer and Board Member at the Gulf Hotels Group said: “Chinese tourism is rapidly expanding and will have a major impact in the global tourism market. We are aiming to tap into this market and attract more visitors from the world’s most populated nation and to achieve this, the Group appointed Stella Zho as sales manager at our Shanghai office. Zho is currently in Bahrain visiting many of Bahrain’s attractions, learning about the history of the Island and the history of Gulf Hotels Group, and visiting the Group’s properties which include the Gulf Hotel, the K Hotel in Juffair, the Asdal Gulf Inn in Seef and the Gulf Residence Amwaj."

Raees added: “The Group will further expand the Gulf Hotel’s meeting room inventory, adding to the current supply of 29 venues and believes that the far-east Mice sector is set to expand, which our China office aims to capitalise on. Additionally the Gulf Hotel’s leisure options have been expanded with the addition of a 2,500-sq-m state-of-the-art spa offering separate men’s and ladies floors, VIP treatment suites, Hammam, experience showers, steam rooms, Jacuzzis, relaxation rooms and a variety of wellness treatments. The new spa will complement the Gulf Hotel’s already extensive leisure features which include a lagoon style swimming pool set in a tropical surrounding with waterfalls and mature palms. Finally, Chinese visitors are bound to be impressed with the Gulf Hotel’s array of dining venues which gives them the opportunity to experience Lebanese, Iranian, Italian, Thai, Japanese, Mexican, Indian and Fusion cuisine in addition to traditional Bahraini dishes and of course, award winning Chinese food." - TradeArabia News Service