Leading European luxury hotel group Rocco Forte Hotels is all set to make its debut in the Middle East, with the opening of a new property in Saudi Arabia this month, said a report.    

On November 14, the group will host the soft opening of the Assila Hotel, a 210-room property located on Prince Mohammed Bin Abdulaziz Street at the heart of Jeddah’s most fashionable business and shopping district, said a report in Saudi Gazzette.

Guests can now book their stays at the hotel through the Rocco Forte Hotels website (roccofortehotels.com) or by directly calling the hotel, for stays starting from November 14.

Assila Hotel will allow travellers to experience a whole new concept in the world of high-style hospitality and will cater to the growing number of families and business travellers visiting the city.