Saturday 28 November 2020

New multi-media attraction at Dubai Festival City

DUBAI, December 29, 2016

Panasonic Corporation, a global leader in the development of diverse electronics technologies, has joined hands with Dubai Festival City (DFC) to set up world’s largest aqua screen projection at the Festival Bay in the city.

Panasonic Marketing Middle East & Africa (PMMAF) deployed its projectors in co-ordination with its local agent, Al-Futtaim Panatech (a division of Al-Futtaim Group) for streaming multimedia shows at Dubai Festival City.

This projected image on the fountain has won the Guinness world record for the largest water screen projection on December 26.

The total surface consists of 6 Aqua screens which are approximately 36 meters wide and 13 meters high, creating a spectacular world’s largest Aqua Projection screen and will showcase innovative and spectacular shows located within the Festival Bay bringing together light, water and fire to dramatic effect using over 70 of top of the line Panasonic Projectors.

The Panasonic model PT-DZ21K2E is an impressive 20,000-lumens projector that has been designed to work in multiple broadcast environments alongside LED screen display systems, and professional sound systems, making it an ideal choice for large-scale events, said the company in its statement.

This was also used at the Moscow International Festival "Circle of Light" in 2015 and 2016. Over 200 projectors including PT-DZ21K2E created a 50,458 sq m projected image at the festival in 2016 thus setting a world record.

Recently over 110 PT-DZ21K2E projectors were used at the Rio 2016 Olympics to provide turnkey visual operations and facilitate magnificent broadcast of the games.

Speaking at the launch event, Daizo Ito, the managing executive officer for Panasonic Corporation, Regional Head India, South Asia, Middle East and Africa (ISAMEA) said, “Middle East is a strategic location for staging world class events and spectaculars shows. The world’s largest Aqua screen projection at IMAGINE, Dubai Festival City, exemplifies Panasonic’s corporate strategy, in bringing customized B2B solutions coping with the highest technical challenges with precision and quality.”

“This is a very symbolic project to showcase the advanced technology which Panasonic provides in the market. We would like to deliver a never before seen experience for the audience with this remarkable show. We have worked closely with our local business partner Al-Futtaim Group (Al Futtaim Panatech) in providing the best-in-industry projectors to Dubai Festival City and supporting them to make this project a success,” stated Ito.

Panasonic’s visual solutions have been associated with world events like Olympics for decades, epitomizing cutting edge technology and premium experience that the brand brings with it.

The multimedia 360-degree show is expected to rival other popular waterfront shows across the globe making Festival City the ultimate entertainment destination for residents and tourists alike.-TradeArabia News Service

Tags: Panasonic | Dubai Festival City |

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