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UAE theme parks embrace digital move

DUBAI, May 18, 2017

The digital revolution has transformed theme parks in the UAE as theme park operators have adopted real-time information management technology for enhancing visitor experience.

Theme park operators have introduced their mobile application to aid ticket sales through dynamic pricing and to ease long queues at various rides through online reservations. Introduction of all-inclusive and customized entry packages, continuous innovation of rides and attractions through research and development and systematic check-ups and routine maintenance of the theme park to ensure high safety standards will have a positive impact on the UAE theme park market, according to analysts at Ken Research.

UAE Theme Park Market is projected to register a positive CAGR during the period 2016-2021. The primary force that will further drive up the revenues of this market is the proposed theme parks in the pipeline that will be operational and open to the public during this period. International brands including Warner Bros., Six Flags and SeaWorld have set up strategic partnerships with investment groups in the country to establish state-of-the-art theme parks as part of the Tourism Vision 2020.

The UAE government has eased regulation to encourage large-scale public and private investments into tourism enablers (airports, hotels, transport infrastructure, new attractions and theme parks) and is setting a strong foundation to support the expected augmented tourist arrivals into the country.

Ken Research in its latest study, 'UAE Theme Park Market Outlook to 2021 - Increasing Inflow of Tourists and Development of Multi-Themed Parks to Foster Future Growth', suggests that Miral Asset Management, Landmark Group and IMG Group will continue to dominate this space. However, these players will witness rising competition from DXB Entertainment and Al Hokair Group in the coming years. - TradeArabia News Service




Tags: UAE | Move | Digital | parks | Theme |

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