Thursday 24 January 2019

Huawei to help position Dubai as top tourist destination

DUBAI, January 24, 2018

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) and Huawei Consumer Business Group (CBG) have signed a Memorandum of Understanding (MoU) to unite their efforts in positioning Dubai as the destination of choice for tourists from Middle East, Africa, and China.

The MoU was signed by Issam Kazim, chief executive officer of Dubai Corporation for Tourism and Commerce Marketing (DCTCM) and Gene Jiao, president of Huawei CBG, Middle East & Africa to support the strategic tie up between DTCM and Huawei CBG to various activities.

Under the terms of the MoU, Huawei will work with Dubai Tourism to create awareness of Dubai’s local culture and heritage across Middle East, Africa, and China. Huawei will share Dubai Tourism information, images, videos, events information, online booking/ order services, with travellers (tourists, businessmen, residents) to provide a convenient and seamless online experience in Dubai.

Issam Kazim, CEO of DCTCM, said: “We are fully committed to raising consideration of Dubai as the destination of choice for global travellers and constantly seek exciting opportunities to reach new audiences. This MoU with Huawei will help us achieve that goal by increasing awareness of Dubai’s key selling points including local culture and heritage, gastronomy, retail, entertainment and adventure across Middle East, Africa, and China travellers and offer next-generation experiences that inspire people to visit and return to Dubai.”

Gene Jiao, president of Huawei CBG, Middle East & Africa, said: “At Huawei, we share the same vision as that of Dubai- to continuously innovate. The MoU underlines our shared vision with Dubai Tourism to establish Dubai as a global business and leisure hub. This partnership will help redefine traveller experience in Dubai with cutting-edge technology and service excellence.”

Through this collaboration, users will also get access to Dubai images from DTCM photo bank as online themes, screen locks gallery on Huawei devices. Further, Dubai Tourism and Huawei will develop built in features in Huawei EMUI OS which will help tourists to explore Dubai in a smarter way.

Dubai Tourism is the principal authority for the planning, supervision, development and marketing of tourism in Dubai. Huawei has a long-standing legacy with Dubai Government entities, and is an ongoing supporter of the UAE Government’s initiatives. With a legacy of innovation, Huawei has been growing from strength to strength in the Middle East, and today ranks #2 in the smartphone market share in the region. This partnership will further broaden Dubai’s offering across events, attractions, infrastructure and services to city’s travellers. - TradeArabia News Service

Tags: Dubai | tourism | Huawei | destination |

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