Saturday 23 February 2019

Rotana launches promotion drive for 'Destination Bahrain'

MANAMA, February 8, 2018

Rotana, one of the leading hotel management companies in the region, is working with Bahrain Tourism and Gulf Air to step up joint efforts to promote the kingdom's tourism sector abroad.Rotana’s chief operating officer Guy Hutchinson said on the sidelines of the Rotana Hotels 2018 GCC Roadshow.

As one of the leading markets for tourism and hospitality in the Middle East, Bahrain is already a key focus market for Rotana. The company has a strong operating portfolio of more than 680 keys in three hotels in the country. Majestic Arjaan by Rotana, ART Rotana, and Downtown Rotana have showcased a consistent performance across key performance indicators such as occupancy, ADR and RevPAR since their inception.

Driven by major investments in the kingdom’s tourism infrastructure and its economic diversification efforts, the country has been witnessing a surge in the number of visiting tourists in recent years. During the first nine months of 2017, Bahrain welcomed 8.7 million visitors registering a significant jump of 12.8 per cent compared to the same period the previous year. Investment in Bahrain’s tourism infrastructure reached over $13 billion at the end of the third quarter of the past year.

“With its thriving tourism and hospitality sector, which is growing at an average annual growth rate of 3 per cent, Bahrain is a major growth market for Rotana. Our contributions to the sector have been instrumental in the Kingdom’s evolution into a leading tourism destination in the region. Furthermore, we have been promoting the country’s tourism through our global sales offices in Europe with the support of Gulf Air and Bahrain Tourism and Exhibition Authority. We will deepen our relationship with our partners to further promote the kingdom’s booming tourism sector,” Hutchinson said during a press meet in Bahrain.

Saudi Arabia is the biggest feeder market for Bahrain’s tourism and leisure sector. In 2016, visitors from the neighboring country represented two-thirds of total foreign arrivals. To further increase visitor footfalls, both countries have planned to build a new road and rail causeway with an estimated cost of $4-$5 billion.

“With the massive infrastructure developments taking place in the country, such as the $1.1 billion modernization program of Bahrain International Airport, and huge hotel pipeline worth over $32 billion as part of the Kingdom’s vision of adding 15 new hotels to its diverse accommodation and leisure offering by 2020, the tourism and hospitality sector will see a staggering growth in the coming years. Leveraging our strong market presence and diverse service offering, Rotana will seek to further expand our footprint in the country,” Hutchinson concluded.

The group is also looking to expand its global footprint with 14 new properties planned across the Middle East and Africa this year, including new markets such as Iran and Tanzania. - TradeArabia News Service

Tags: Bahrain | tourism | Rotana |

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