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F1 boosts Bahrain's position on global tourism map

MANAMA, April 9, 2018

The Bahrain Grand Prix has become one of the country's most prestigious global sporting events ever since its launch in 2004 and it has boosted the kingdom's position on the world tourism map, said a top official of The Bahrain Tourism and Exhibition Authority (BTEA).

The BTEA had played host to more than 30 media representatives, social media influencers and representatives from travel and tourism agencies during the Formula 1 2018 Gulf Air Bahrain Grand Prix which concluded yesterday (April 08).

“Through our representative offices located in Saudi Arabia, the UK, Germany, France, India, China and Russia, we invited a number of media representatives along with social media influencers to attend the event," stated its CEO Shaikh Khaled bin Humood Al Khalifa.

"The main idea behind the invitation was to introduce them to the kingdom in order to promote Bahrain’s touristic offerings to a wider range of audience,” remarked Shaikh Khaled.

BTEA’s tourism strategy, he stated, aims to highlight the kingdom’s tourism infrastructure and offering in order to further attract tourists and visitors from all over the world, as well as promote Bahrain as an ideal family tourist destination endorsed by all representative offices.- TradeArabia News Service




Tags: Bahrain | tourism | media | F1 | international |

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