The Malaysian Director General of Tourism, Mirza Mohammad Taiyab, is leading a delegation of 108 Malaysian participants from 69 organizations to attend the Arabian Travel Market (ATM), which opened today (April 22) in Dubai.

The Malaysian delegation comprises of different hotels, resorts, travel agents, tourism product owners, and Malaysian states tourism offices representatives. During the four-day event, they will be highlighting their respective tourism products and services that are tailored carefully to cater for the Middle East market.

Taiyab will also be launching “Visit Malaysia 2020” promotion campaign during the press conference. This campaign is planned to attract more tourists from Middle East to its shores by offering more benefits, better services and new attractions.

Taiyab is scheduled to meet with senior figures from the aviation, tourism and travel industry. He is also invited to be a keynote speaker at the first "International Conference” in University of Sharjah (Khorfakan Campus) on Sustainable Tourism Development.

In addition, Taiyab will host visitors and dignitaries at a Gala Dinner at one of the luxurious hotels in Dubai to thank Dubai's tourism industry, as well as local media for their continued support to Malaysia's tourism industry.

"Malaysia is proud to be associated with the Arabian Travel Market as the leading tourism event in the region, which will provide leading business opportunities in the Middle East. The Arabian Travel Market is, of course, an ideal platform for the Malaysian delegation to communicate and form strategic alliances with suppliers, which will help strengthen Malaysia's presence in the Gulf region. " Taiyab said

He added: "The Malaysian participation in ATM aligns with Tourism Malaysia’s tremendous efforts to boost arrivals from this market by highlighting the country’s latest attractions, shopping destinations, family fun, eco-adventure and tourism, honeymooners products, and luxury holidays."

The Tourism Malaysia will launch a number of packages during the Arabian Travel Market in cooperation with industry players in UAE such as Dnata Travel & Explore the Wonders. Tourism Malaysia also is in discussion with Etihad Airways to start a marketing campaign for GCC and Egypt market. - TradeArabia News Service