Honda Aircraft Company, a wholly owned subsidiary of American Honda Motor, has expanded sales of the HondaJet to the Middle East with the appointment of Jetex Flight Support as an authorized sales representative based in Dubai, UAE.

Honda Aircraft made the announcement at Palexpo during the 2018 European Business Aviation Convention and Exhibition (EBACE) in Geneva, Switzerland, where the HondaJet Elite is making its world debut.

Jetex will represent Honda Aircraft's sales in the UAE, Saudi Arabia, Bahrain, Oman, Qatar, Lebanon, Pakistan, Jordan, Turkey and Kuwait.  

"With Honda's brand strength and recognition in the Middle East, we have received tremendous interest in the HondaJet Elite. We are proud to appoint Jetex Flight Support as HondaJet Middle East to provide our customers with a committed sales team in the region for the world's most advanced very light jet," said Honda Aircraft president and CEO Michimasa Fujino.

"We are proud to be chosen by Honda Aircraft Company and excited to add this new service," said Adel Mardini, CEO and president of Jetex.  "Jetex will leverage our global network and our experience as an FBO operator to offer unrivalled sales and support for HondaJet Elite in the region."

Honda Aircraft has established a worldwide dealer and authorized sales network to provide unsurpassed service and support for their customers. The authorized network spans territories in North America, Latin America, Europe and Asia.

The HondaJet Elite is type certified by the United States Federal Aviation Administration (FAA) and the European Aviation Safety Agency (EASA). The aircraft has inherited the aeronautical breakthroughs developed by Honda Aircraft and is the most efficient, quietest, fastest, furthest and highest-flying aircraft in its category. – TradeArabia News Service