Leading global bedbank Hotelbeds Group raised €9,000 ($10,321.6) during the holiday season through its new digital Christmas card as part of its charity donation drive, which will go to Care International this year.

For each digital Christmas card sent by Hotelbeds to its partners around the globe, the company donated €20 ($22.9) to Care International.

Care International is a humanitarian agency that tackles the underlying causes of poverty and social injustice to bring lasting change to the lives of poor and vulnerable people.

It provides intensive schooling for girls and helps overcome the gap between the education of boys and girls. This area has been identified as one of the most critical barriers, not only to female empowerment, but also to the economic growth and prosperity of developing countries.

Haley White, corporate fundraiser at Care International London, said: “Hotelbeds’ generosity will help us provide clean water, food, access to healthcare and education, and emergency assistance when vulnerable families need it the most. Supporters like Hotelbeds make our work possible and we cannot thank them enough for this. Their support means a great deal to us and to each and every individual they are helping around the world. We really want to thank them for their kindness.”

Teresa Laso, corporate sustainability manager at Hotelbeds, explained: “We are very pleased to be able to help communities who need support. As a leading company serving the travel trade, with more than 5,000 employees around the globe, we have a great responsibility to raise awareness about important issues and promote good practices amongst our employees.”

Since 2010, Hotelbeds has been making donations for Christmas instead of purchasing corporates gifts. In previous years the donations have been aimed at other charities and humanitarian agencies, such as Le Passage Travel Foundation in India and UNHCR. - TradeArabia News Service