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IHG's voco brand to debut in Egypt

CAIRO, January 17, 2019

InterContinental Hotels Group (IHG) has signed a management agreement with Arab International Tourism Investment Company to debut the voco brand in Egypt.

Part of a mixed-use development, which will include a high-end mall, the 17,000-sq-m voco Giza Pyramids is scheduled to open in 2022.

Strategically located to cater for both business and leisure travellers, the 230-room hotel will be situated in the prime locale of Pyramids Gardens in Giza, beside the Grand Egyptian Museum and the main entrance of the Pyramids. A 15-minute drive from the newly opened Sphinx International Airport, the hotel is conveniently located 30-minutes from the city centre, with easy access to the ring road connection and the New Administrative Capital, expected to become the new administrative and financial capital of Egypt.

The new-build hotel will offer all the features that guests will expect from the upscale brand, including an outdoor pool, a health club and spa, as well as 861-sq-m of meeting space. There will also be multiple dining options available for guests to enjoy, from the pool bar to the hotel’s specialty restaurant.

Pascal Gauvin, managing director, India, Middle East & Africa, IHG, said: “We are excited to be adding our newly launched brand to our Egypt portfolio, debuting the voco brand, in partnership with Arab International Tourism Investment Company. Cairo has always been a primary market for us, and we have maintained a strong presence in the city, with over 2,000 rooms across three brands, and a strong pipeline. We look forward to further catering to our guests, providing them with the freshness of a unique hotel and the guarantee of an upscale experience.”

Commenting on the partnership, Ebrahim El Adawy, managing director, Arab International Tourism Investment Company, said: “We are proud to partner with a global player such as IHG to introduce their latest upscale offering to the Egyptian market. We are confident the brand’s freshness, combined with the world-class experience of IHG and the fantastic location, will make voco Giza Pyramids a popular choice amongst business and leisure travellers alike.”

IHG currently operates 88 hotels across five brands in the Middle East with a further 30 in the development pipeline due to open within the next three to five years. - TradeArabia News Service




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