Tuesday 16 July 2019

SriLankan Airlines scores hat-trick at Golden City Gates Awards

COLOMBO, March 26, 2019

SriLankan Airlines recently took home three accolades at Golden City Gates Awards 2019 at ITB Berlin, the world’s largest tourism trade fair.

The 19th edition of the awards saw a jury of 40 members judging over 148 submissions sent by 32 countries.

SriLankan Airlines was awarded a First Star award in the ‘Airlines- corporate’ category for its product video, another First Star for its India Outbound video in the TV Cinema spot category and a Third Star award in the same category for its Melbourne Marathon video 2018.

SriLankan Airlines’ chief executive officer, Vipula Gunatilleka, said: ‘This is the third consecutive time that SriLankan Airlines was commended at this esteemed forum, and the second consecutive year that we managed to bag three prestigious awards. These awards reaffirm the consistency and the global appeal of our marketing communication content. They will be an inspiration for us to explore new avenues in creative conceptualisation and creation of unique content to aptly portray SriLankan Airlines as a global brand with inherently Sri Lankan attributes.”

SriLankan Airlines general manager marketing, Saminda Perera said: “As the national carrier of Sri Lanka, we have always endeavoured to portray SriLankan Airlines in the most appealing way so as to inspire travellers to experience our world-renowned service and convenient connectivity. These three awards prove that we have communicated our message loud and clear, in a manner that transcends all boundaries. We take pride in producing marketing communication content which is universally admired and commended.”

Last year, SriLankan Airlines was awarded a ‘first star’ in the campaign category for its Melbourne launch campaign “Two Cities, One Spirit.” It also bagged a ‘second star’ in the same category for its brand campaign in China-themed “The Spirit of China, the Story of Sri Lanka.” The third, another ‘second star’, was bestowed upon SriLankan for its video “The Largest Carrier to India” in the TV Cinema spot category.

SriLankan Airlines has been aptly supported by its creative agency, J Walter Thompson Sri Lanka in all these creative endeavours. The latter’s creative expertise and the understanding to align with the global trends have made its association with an international airline truly remarkable and award-winning. The collaboration with weWine films in creating the visual narrations has brought in novel perspectives that are found appealing and effective by the discerning audience, the airline said in a statement.

Every year the Golden City Gate Awards recognises and rewards the creative efforts of the global tourism industry, expressed through various mediums. The artworks are judged by an international jury based on a point system and each submission is evaluated for its creativity, innovativeness, design, structure, authenticity and whether it encourages the audience to visit the destination. Some of the other winners of Golden City Gate 2019 was Abu Dhabi, UAE (Diamond Award, First Star- City International, First Star- Country International, First Star- Arts and Culture), ANA Japan (First Star- Safety Video Airlines), Turkish Airlines (Second Star- Safety Video Airlines) and Incredible India (Second Star-Country Promotion). - TradeArabia News Service


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