Shaza Hotels, a member of the Global Hotel Alliance, has appointed Shafik Alaaeddine as the general manager for the Sharjah Collection by Mysk.

Sanjiv Malhotra, executive vice president for Shaza Hotels, said, “Shafik Alaaeddine is a respected and caring leader. Creating a unique personality of a new raising through interesting and meaningful guest experiences is one of the key strengths of Shafik. Being familiar with the cultural nuances, he will be able to represent both Sharjah and Shaza in the beautiful collection he will lead.”

Alaaeddine has spent several years with Shaza Hotels in various capacities and countries in the Middle East and Africa. He has been a key team leader in building the Mysk by Shaza brand, opening the flagship property, Mysk Al Mouj, Muscat. The core of his talent is his focus on guest services and making a destination successful. Shafik has an eye for recruiting excellent talent and training the team to deliver unique guest experiences. Shafik’s temperament in leadership, and creativity will help launch the retreats in a carefully orchestrated manner, Malhotra noted. - TradeArabia News Service