Tuesday 26 May 2020

Sharjah to highlight tourism credentials at ATM

SHARJAH, April 24, 2019

Sharjah Commerce and Tourism Development Authority (SCTDA) has announced its participation for the 22nd consecutive year, at the upcoming edition of the Arabian Travel Market (ATM), to be held from April 28 to May 1 at the Dubai International Convention and Exhibition Centre.

The authority will utilise the platform to create buzz around its ongoing and future tourism projects in the emirate, strengthen existing collaborations and explore new opportunities for partnerships.

Through its participation this year, Sharjah aims to strengthen its presence on the global tourism map, featuring its leadership in hosting various events, festivals and global exhibitions. It will also take advantage of the opportunity to highlight Sharjah’s key tourism elements and potentials including the latest developments in the tourism, such as adventures and sports sectors in line with the vision of HH Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, to attract international and regional tourists to the Emirate. Sharjah continues to gain popularity as one of the most exciting destinations in the region.

Commenting on the participation, Khalid Jasim Al Midfa, chairman of Sharjah Commerce and Tourism Development Authority, said: “As part of our ongoing efforts to promote Sharjah as a destination for everyone and to attract over 10 million visitors in line with Sharjah Tourism Vision 2021, we aim to emphasise the emirate’s authentic traditions and unique cultural features during our participation at this year’s edition of the ATM. Combining tradition and modernity, we seek to showcase UAE’s cultural heritage on the one hand, and on the other, we want to highlight the modern developments we have implemented within the tourism and travel sector. We are keen to explore new innovations in the field from various international participants during the event too.

ATM is a global platform which presents a great networking opportunity for us to meet and share experiences with exhibitors such as international travel operators, agencies and organisations. Our growing focus is on eco-tourism products, outdoor activities, and the development of hotels in the hospitality sector. ATM provides us with the opportunity to highlight to the public the variety of tourism options and capabilities of the emirate."

He added: “We look forward to showcasing exciting new touristic destinations and campaigns we offer, and our stand will fittingly reflect Sharjah’s authentic traditions and cultural identity through them. A virtual reality experience will allow visitors to our stand to take a peek at some of the emirate’s top sightseeing destinations. Apart from creating a hype around new hotels and tourist destinations in the emirate, we will highlight Sharjah’s recent Unesco award of ‘World Book Capital 2019 and complement the Arab region’s ongoing efforts to nurture a culture of reading.”

A total of 34 government and private sector entities from the emirate of Sharjah will participate at ATM 2019, including Environment and Protected Areas Authority, Sharjah Airport Authority, Sharjah Museums Authority, Directorate of Awqaf in Sharjah, Air Arabia, Sharjah Airport Travel Agency: SATA, Hilton Sharjah Hotel, Sheraton Sharjah Beach Resort and Spa, the Act Hotel Sharjah, Citymax Hotel Sharjah, and many others. - TradeArabia News Service


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