Wednesday 12 August 2020

Bahrain showcases Mice credentials at Imex 2019

FRANKFURT, May 27, 2019

The Bahrain Tourism and Exhibitions Authority (BTEA) put its best foot forward at Imex 2019, which was held in Germany from May 21-23, promoting the kingdom as an ideal Mice destination.

The exhibition is one of the world's most important trade fairs in the meetings, incentives, conventions and exhibitions (Mice) industry where international tourism offices, major hotels, exhibition and conventions venues, cruise lines, airlines, technology providers, Mice professionals and many more meet every year.  
The Bahrain delegation, comprised of BTEA and major hospitality and tourism companies in Bahrain, presented Bahrain’s historical touristic features and advanced infrastructure that attracted immense interest from visitors who recognised Bahrain's distinctive tourism as a unique destination for exhibitions and conferences.  

“The BTEA’s participation in Imex 2019 comes as part of our active efforts to promote Bahrain and the new Bahrain Exhibition and Convention Centre as it is expected to be completed by the middle of 2021.  With the growing infrastructure development for tourism and Mice, we seek to attract large-scale international exhibitions and conventions to be hosted in Bahrain and strengthen Bahrain’s position in the industry,” said the BTEA’s director of Exhibitions and Conferences Marketing and Promotion, Fawzi Tulefat.

The new Bahrain Exhibitions and Convention Centre was highlighted once more in this year’s IMEX series. The new centre will be built near the Bahrain International Circuit in Sakhir, expected to be completed in mid-2021. The new development project is planned to put Bahrain in the international arena of major choice destinations for conferences, exhibitions and major business events. - TradeArabia News Service


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