With the summer holidays fast approaching, GCC nationals and residents travelling to Istanbul now have an extra reason to enjoy the city from a new perspective, with exclusive rates offered at the award-winning The House and Cloud7 hotels.

Part of an inspiring collection of brands from specialist mixed-use operator Kerten Hospitality, The House Hotel and Cloud7 are more than just a place to stay, with iconic buildings and boutique surroundings coupled with a genuine commitment to facilitating a connection between guests and local residents. Both brands offer unique programmes to encourage guests to venture off the beaten track to discover hidden attractions and experiences where they can connect with locals in a unique and memorable way.

The House Hotel works in collaboration with experts from Locally Istanbul to invite guests to live the life of a real “Istanbulite”, while Cloud7’s global guests are connected with the local world through the hotel’s collaborations with emerging artists and brands or via the ‘Meet the Locals’ programme, introducing them to like-minded residents.

Antony Doucet, brand, marketing and community director at Kerten Hospitality said: “Istanbul has long been a popular destination for GCC travellers looking for a summer escape, making it the perfect time for us to showcase our hotels to those looking for somewhere special to enhance their stay. Whilst our hotels have gained a global reputation for quality and individuality, the brands are new to most GCC travellers, although that is set to change very soon as we prepare to bring The House Hotel to the region later this year, with our first hotel outside Turkey opening in Jeddah at the end of summer."

“Known for offering boutique luxury experiences for discerning travellers, The House Hotel is a rapidly expanding luxury boutique hotel brand which marries art and culture with a blend of classic and contemporary styles. In contrast, its sister brand – Cloud7 – offers a modern mid-market hotel concept for the next generation of traveller, with social spaces and state-of-the-art technology providing a modern, efficient and well-designed environment for guests,” he said.   

Home to the original House Hotel, Istanbul now offers two celebrated properties within the city, each one rich in character and with a unique design befitting its location in distinctly up-and-coming areas:

• Located in the arty district of Karaköy on Bankalar Caddesi, The House Hotel Karaköy offers a convenient base from which to explore bohemian Beyoğlu and historic Sultanahmet, with many of the rooms offering views out over the Golden Horn.

The property is within walking distance of some of the city's most popular art galleries, including Istanbul Modern, Elipsis, Gallery Mana and Istanbul 74. The hotel’s connection to Karaköy’s vibrant art scene continues once guests step through the doors, with every piece of art specially curated by the hotel’s own in-house curator, Zeynep Berik (editor-in-chief of the contemporary Turkish art magazine, ICE), who also organises cultural events, exhibitions and activities throughout the hotel.

• The luxurious and modern interiors of The House Hotel Bomonti were designed by the prestigious British interior design Office Conran + Partners, resulting in a signature look that seamlessly blends contemporary and classic styles. The hotel is conveniently located two minutes from the Bomontiada entertainment centre and just 2km from Taksim Square.

Both hotels feature a spa and fitness centre, plus a choice of halal culinary options, including exceptional Turkish fare, plus the opportunity to book connecting rooms.

Cloud7 meanwhile is a unique destination created for spontaneous travellers, which is leading the way in its use of technology to create an environment and platform to connect. Found in the city’s treasured Bakirkoy neighbourhood, Cloud7 Istanbul is a great choice for travellers interested in food, culture and history, and is widely recognised for offering the best value in Istanbul.

To experience The House and Cloud7 hotels this summer, book directly online and use booking code 'GCCSUMMER' to avail reduced rates for GCC nationals and residents. The offer is valid until August 31. - TradeArabia News Service