Monday 18 November 2019
 
»
 
»
Story

ITB China lands pioneering partnership with Meituan

SHANGHAI, October 15, 2019

ITB China, the largest B2B exclusive travel trade show in China, has announced its milestone partnership with China's leading e-commerce platform for lifestyle services, Meituan.

The company operates well-known mobile apps in China, offering over 200 service categories. It has been developing in the travel sector since 2013 and Meituan Hotel will become official OTA Partner of ITB China 2020, set to take place from May 13 to 15, 2020 in Shanghai. Meituan Hotel’s engagement will include the sponsorship of the Conference Area and numerous marketing activities to mutually promote each other as well as to enhance business opportunities and raise global awareness for the travel industry.

“After only three years, ITB China has become one of the top events in China's tourism industry, hosting the world and bringing important partners and businesses from all over the world to China. People come here to meet, exchange and seek new opportunities for collaboration. Next year we will witness the fourth edition of ITB China, which we’ll be very much looking forward to. ITB China provides us with the latest travel trends, more cutting-edge travel tech solutions, and more opinions leaders, which will make next year's event even more exciting”, said Guo Qing, vice president of Meituan, general manager of Meituan Hotel Booking Business, and general manager of Meituan Ticket Booking and Travel Business.

With the synergy of its on-demand delivery, car-hailing, bike-sharing, hotel and travel booking, movie ticketing, and other entertainment and lifestyle services, Meituan covers 2,800 cities and counties across China. Every year, the company reaches 420 million transaction users and has 5.9 million online partners worldwide. Meituan Hotel is the accommodation service platform owned by Meituan. Since Meituan Hotel's inception, it has always upheld the mission of ”We help people live better" and repeatedly refreshed the new record of China's online accommodation industry. From April 1, 2018, to March 31, 2019, the number of room nights by hotels in China has exceeded 300 million; in August 2019, the number of room nights spent in one month was over 40 million; on October 1, 2019, the number of room nights by hotels in China has exceeded 3 million.

Just recently the Meituan Hotel Group has launched the “Evergreen Program” which aims to help the hospitality industry to present their comprehensive services, starting online booking and ranging from catering, wedding, fitness, leisure to entertainment. It is designed to digitalise the supply side, including product and presentation, transactions and rating, so that the catering, wedding and other non-accommodation services are displayed directly and clearly to consumers. This will not only reduce the consumer concerns brought about by information asymmetry, but also help hotels to effectively increase transaction volume and continuously improve service quality through online consumer feedback.

Early committed exhibitors who register before November 30, can benefit from a discount of 5 per cent on their stand rental fees. - TradeArabia News Service




Tags:

More Travel, Tourism & Hospitality Stories

calendarCalendar of Events

Ads