Wednesday 8 April 2020

Holland America Line celebrates $6.5m donated to cancer support

SEATTLE, February 20, 2020

In recognition of World Cancer Day, Holland America Line has announced that it has reached a total of $6.5 million raised for cancer support through its On Deck programming.

Holland America Line began the programme in 2006, and to-date nearly half a million guests have participated in the walks. Currently, On Deck for a Cause benefits five international cancer organisations in the US, Canada, Australia, the Netherlands and UK.
On Deck for a Cause invites guests to participate in a non-competitive 5k fundraising walk on every sailing aboard each of the line’s 14 ships, with proceeds distributed among the American Cancer Society, Canadian Cancer Society, Cancer Council Australia, Cancer Research UK and KWF Kankerbestrijding (Dutch Cancer Society).
“On Deck has been at the heart of our giving programme for nearly 15 years, and it’s incredible that we’re able to continue reaching new milestones each year, like $6.5 million thanks to the generosity of our guests and crew,” said Orlando Ashford, Holland America Line’s president. “We know that travel has the power to open minds, change perceptions and build deeper connections; and we also believe that coming together for a common cause helps inspire a sense of shared humanity. Cancer knows no borders and touches people’s lives around the world. We look forward to the day when World Cancer Day is held in celebration of a cure.”

Since its inception, nearly half a million participants have joined in more than 8,300 walks aboard Holland America Line cruises. Guests of all ages are invited to donate $20 to the Holland America Line Foundation, and on a day at sea participants join in a 5k non-competitive walk around the ship’s decks. Guests may walk less or not at all, as they prefer. Participants receive an On Deck for a Cause T-shirt, wristband and a reception following the walk. Depending on the ship, the distance to reach 5k ranges from nine to 12 laps.
In 2020, more than 500 On Deck for a Cause events will be held across the Holland America Line fleet, with walks taking place globally on cruises to the Mediterranean, Europe, the Caribbean, the South Pacific, Alaska, Canada and New England, Mexico, Asia, the Baltic, the Panama Canal, Australia, New Zealand, Antarctica and South America.
Soon it will be easier for guests to plan ahead and register online for the On Deck for a Cause walk prior to sailing as part of the online check-in process.
Holland America Line and its corporate foundation’s charitable giving programs include cash sponsorship, shipboard luncheons, free- and reduced-fare cruise donations for nonprofit fundraising events, donations of usable shipboard items around the world, employee volunteerism and other philanthropic activities. - TradeArabia News Service


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