Hyatt Hotels Corporation has entered into a franchise agreement with edyn, a UK-based hospitality group, for the first Hyatt Centric hotel in the UK.

The 150-room hotel is expected to open in 2021 and will mark the seventh Hyatt Centric property in Europe.

“We are thrilled to announce plans to bring the Hyatt Centric brand to the UK – where we’re focused on growing Hyatt’s brand presence – and the first Hyatt hotel to Cambridge, England,” said Guido Fredrich, Hyatt’s regional vice president of development for Europe. “We are looking forward to working with edyn to debut Hyatt’s fastest growing lifestyle brand in one of the country’s top-performing hotel markets and connecting our guests to the heart of the action when in Cambridge.”

Remaining true to the Hyatt Centric brand and reflecting edyn’s philosophy that travel should be a rich journey of discovery, guests and visitors will feel inspired to explore the destination but also connected to the culture of the location when on property through the hotel’s locally inspired design, and local retail and food offerings. To fuel discovery, Hyatt Centric Cambridge will provide bicycles for guests to rent so they can go forth and explore the best places in town, such as the famous colleges of Cambridge, only a 15-minute bicycle ride away.

The forthcoming Hyatt Centric Cambridge is part of the University of Cambridge’s development of Eddington, a new community northwest of Cambridge. Alongside the full-service lifestyle hotel, there will be 3,000 new residential units, a 180-unit extended-stay hotel, retail facilities, a community and performance arts centre, sports fields, public parks, a school and student accommodations, as well as academic and research facilities.

“Cambridge is an iconic city steeped in history, and rich academic and cultural traditions. We are excited to be part of its evolving community,” said Stephen McCall, CEO of edyn. “This multi-layered development will create a new neighbourhood in close proximity to Cambridge’s city centre, catering to the highly diverse and international mix of faculty, employees, and students, as well as domestic and foreign travellers.”

Hyatt Centric Cambridge will join Hyatt’s growing hotel portfolio in the UK with Andaz London Liverpool Street, Hyatt Place London Heathrow Airport, Hyatt Place West London Hayes, Hyatt Regency Birmingham, Hyatt Regency London - The Churchill, Hyatt Regency & Hyatt House Manchester and Great Scotland Yard. Further additions include Hyatt Place London City East and Hyatt Regency Edinburgh Marina, expected to open in 2021. - TradeArabia News Service