Wednesday 3 June 2020

SriLankan Airlines unveils its latest brand video

COLOMBO, March 30, 2020

SriLankan Airlines, the national carrier of Sri Lanka, recently launched its latest brand video ‘Ode to Paradise’ at PVR Cinemas, One Galle Face.
The production titled ‘Ode to Paradise’ revisits the fond memories of ‘Blue Waters’ melody through a modern take, featuring a lineup of Sri Lanka’s well-loved icons such as Jacqueline Fernandez, Kumar Sangakkara, Mahela Jayawardena, Peter Kuruvita and Bathiya&Santhush, through whose eyes, the multifaceted beauty of the island is unveiled- all this in the vibrant backdrop of SriLankan Airlines as the messenger that takes the story of Sri Lanka to the world.
SriLankan Airlines’ chairman Ashok Pathirage said: “As we strive to lead the national carrier to finer climates, looking after this well-loved brand will be a priority. Therefore, this brand video will be the beginning of many more of such initiatives by the national carrier, which will lay a strong foundation to help achieve the commercial and national objectives in the long run. Specially at a time that we explore the possibilities of flying into some of the most lucrative markets in Australia, Asia and Europe, endeavours to establish the SriLankan Airlines brand typically translate to establishing Sri Lanka, the destination.”
‘Ode to Paradise’ captures the beauty of Sri Lanka’s unique and picturesque landscapes, the inherent warmth and caring ways of its people and the beats and rhythms of the cultural vibrancy that has held the world in awe.
Some of the featured celebrities who were present on the occasion, shared their sentiments on the national carrier and their experience of working on the production.
Cricketing legend Kumar Sangakkara said: “As a Sri Lankan, it was an absolute privilege to be part of this amazing production of the national carrier. Every time we fly to and from Sri Lanka, our first choice has always been the national carrier, simply for the feeling of home, the warmth and the care that we receive. I cannot forget how SriLankan Airlines brought us home following the unfortunate terror attack in Lohore in 2009, the attention, care and the empathy of the crew were simply overwhelming.”
Cricketing legend Mahela Jayawardena said: “It is a wonderful experience to be part of this endeavour of the national carrier, which unveils the country’s most fascinating and alluring aspects. My involvement in this production made me realise that Sri Lanka has so much to offer to a traveller, even to a Sri Lankan.”
Bathiya Jayakodi of BNS commented: “When SriLankan Airlines invited us to recreate this masterpiece, I was reluctant at first, because growing up, this was a ‘larger than life’ piece of music that I cherished. This was a masterpiece that the greats I admired should have sung. I am extremely honoured to be part of its recreation and I wish SriLankan Airlines all the strength to undertake such endeavours to take the destination to the world.”
SriLankan Airlines was aptly assisted by its two creative agencies Leo Burnett who undertook procedural clearance and Wunderman Thompson Sri Lanka together with Working Ants Productions executed the creative concepts.
The buildup video, ‘Serendipity Right Next Door’ that was released last week appealing to the Indian audience unveils the timeless beauty of Sri Lanka through the narrations of two of the most beloved Sri Lankan celebrities, Jacqueline Fernandez of Bollywood fame and the cricketing legend Kumar Sangakkara. Whilst Fernandez reveals to the audience the island delights one by one, Sangakkara takes the viewer through the onboard experience of the National Carrier which symbolises all of Sri Lanka’s beauty, culture, flavours and spirit. - TradeArabia News Service


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