Friday 25 September 2020

Tourism, hospitality sector severely affected by Covid-19 - survey

DUBAI, March 31, 2020

Omnes Media, a leading digital media and marketing platform, has revealed the findings of its recent survey seeking public opinion on the impact of coronavirus (Covid-19) in the different sectors of the industry. The survey was conducted among people from various walks of life.
According to the survey findings, 53 per cent of the persons participated believed that the repercussions of Covid-19 were more severe on tourism and hospitality sector, 27 per cent opined aviation and transportation as the most affected sector, while 11 per cent went with the Mice industry, 5 per cent with the banking sector, and 4 per cent for the energy sector. On the impact of the pandemic on business performance, 53 per cent of the respondents said the effect of the virus was significant on their work, compared to 14 per cent who denied any such implications and 32 per cent said the impact is partial on the business.
Omnes Media found out that the highly adverse impact on tourism, hospitality and travel sector is the result of the panic created by Covid-19 in various countries due to social distancing and ban imposed on travel. The survey also showed that 74 per cent of the participants showed no interest to travel till the situation improves. But 25 per cent expressed their willingness to travel for business purposes to Corona safe destinations.  One per cent said they are ready to travel anytime to any place.
When asked about the pros and cons of working from home, 58 per cent of the participants opined that they can complete their work from home, but 30 per cent felt the need to be present in the workplace occasionally, and 11 per cent said their presence in the workplace is necessary to accomplish their daily job duties.
Regarding the media coverage, 13 per cent of the respondents felt that the news coverage of the pandemic was exaggerated, while 43 per cent showed dissatisfaction with the traditional media for lack of information, compared to 30 per cent who believed that the coverage was fair and fulfilling. About 14 per cent said they do not follow traditional media at all.
Asked about the reliable source of news coverage of their choice for Covid -19 updates, 75 per cent of the people surveyed said they prefer global news networks, 16 per cent were with social media networks, while local TV channels were the preferred option for 9 per cent of the respondents.
The survey covered about 1,000 people of different nationalities from the UAE, Saudi Arabia, Jordan, Egypt, the United States, India, Iran and Pakistan, with a male and female participation rate of 62 per cent and 38 per cent respectively. Participation based on age group was 86 per cent for the 20-30 age group, 16 per cent for 31-40, 5 per cent for 41-50, and 11 per cent for 51 and above. - TradeArabia News Service


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