Wednesday 27 January 2021

Umm Kulthum Hologram to perform at Dubai Opera

DUBAI, August 4, 2020

Fans of late Umm Kulthum,  a well-known Egyptian singer, would be treated to a nostalgic exceptional concert hosted by Dubai Summer Surprises (DSS) at the Dubai Opera House. 
The event will see a digitised version of the late diva singing in front of her audience. NDP is set to offer some of the iconic singer's unforgettable hits, which shaped the history of classical Arabic music.  
This has been organised as part of Eid in Dubai Celebration, Dubai Festivals and Retail Establishment (DFRE), MBC Group, and New Dimension Productions (NDP). 
This year's cooperation between DFRE, MBC Group, and NDP comes after a hugely successful and largely celebrated debut in 2019. One of the leading providers of state-of-the-art entertainment technology, NDP enjoys an extensive experience in the 3D and hologram content production, as the regional audience still remember the company's fascinating premiere during the launch of MBC Egypt in 2013, and the speech of the late Sheikh Zayed bin Sultan Al Nahyan via the hologram technology in 2018.  
Commenting on the concert, Hasan Hina, Founder & CEO, NDP, said: "The preparation of the Umm Kulthum material required long hours during which a team of 18 experts worked to develop the hologram and visual effects, in collaboration with a team of 30 technicians who set up the hologram equipment on-site."  
“In recognition of her unique position in the culture and heritage of the Mena region, we are pleased to collaborate with the DFRE and the MBC Group to give the diva's fans a truly exceptional experience and the opportunity to attend one of her concerts and relive the feeling," he added.  
In cooperation with Dubai Opera and other partners, DFRE is keen to adopt the highest safety and health measures, including disinfection and social distancing practices during the concert to ensure the health and safety of all the guests and staff. Such measures include extensive sterilisation, adherence to social distancing in terms of seat placement, as well as other precautionary procedures, a statement said.  
The event consists of four performances, with the first show scheduled for August 6 at 9:00 pm, while two other performances are scheduled for the following day at 6:30 pm and 10:30 pm. The finale of the event is set for 9:00 pm on August 8. Ticket prices start from AED295 ($80.3) for the Silver category up until AED550 for VIP tickets. In celebration of the Eid, the event will also include the performance of Al Atlal.  
The event's organisation comes as a preparation for a special tour that NDP and MBC Group were planning for the first quarter of this year. However, the tour, which was set to visit Jordan, Egypt, Bahrain, Tunisia, and Morocco was postponed due to the measures taken to curb the spread of the Covid-19 pandemic. -- Tradearabia News Service  


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