Wednesday 26 January 2022

SHG enters hotel business with new Turkish property

DUBAI, November 15, 2020

Sunset Hospitality Group (SHG), a UAE-based hospitality investment and management company is venturing into the hotel business with METT Hotels & Resorts, to launch its flagship property in Bodrum, Turkey by Spring 2021.
METT is a refined, elegant and laid-back collection of lifestyle hotels and resorts inspired by the simple, balanced bliss of Mediterranean living, with social dining and lifestyle entertainment at the heart of the whole experience.
The 105-key METT Hotel & Resort Bodrum is the first property under the METT Hotels & Resorts brand and seven new hotels are in the pipeline to open within the next two years in key destinations across the Mediterranean region as well as Middle East.
CEO Antonio Gonzalez said: "The hospitality industry has transformed immensely in the last five years and we believe that this is the right time to venture into the hotel business, with our own lifestyle brand."
"METT is a unique concept with a focus on entertainment, dining and experiences, which complements the existing offering of the other larger hotel brands," stated Gonzalez. 
"Our entry into the tourism industry signifies the evolution of Sunset Hospitality Group and fortifies our continuous commitment to offering a world of experiences. We are known for pioneering unique dining concepts in the international hospitality scene and this expertise will be a key to having a competitive edge in the tourism and hospitality industry," he added.
Sunset Hospitality Group COO Nazih Hafez said: "We are thrilled to announce the opening of our flagship METT Hotel & Resorts property in Bodrum, a location that embraces all aspects of the Mediterranean life we want to emanate – chic, carefree, social, inviting and refreshing."
"Bodrum is considered a top global vacation hotspot for international travelers so the presence of METT will add value to the current hotel offerings. The concept of METT offers travellers of today a place to unwind, have fun and live life in a stunning, one-of-a-kind setting, giving a whole new meaning to a lifestyle experience," he added.
METT Hotel & Resort Bodrum, located in Haremtam Cove, features 105 keys, with 72 elegant and beautifully designed guest rooms, plus a combination of 33 suites, lofts and private villas. Facilities will include four internationally acclaimed dining concepts, two outdoor swimming pools, a traditional Turkish hammam, MOI Spa and RAISE Fitness & Wellness.


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