ITL World, the region's leading travel management company (TMC), has signed a new multi-year agreement with Sabre Corporation, the leading software and technology company that powers the global travel industry.

 

The expanded, long-term agreement will see ITL World work with Sabre to deploy the latest technology and best solutions to drive growth, boost revenue and transform its business during the anticipated recovery period and beyond. ITL World will continue to use Sabre’s next-generation travel agency desktop, Sabre Red 360, to deliver an intelligent and consultative service to travellers, create compelling shopping experiences for customers and provide an enhanced level of expertise to help people travel again. 

 

“Travellers have developed new expectations throughout this crisis and are seeking assurances, flexibility and real-time communications from travel providers. I therefore believe that the road towards recovery relies heavily on technology,” said Dr. Siddeek Ahmed, Chairman and Managing Director, ITL World.  “Sabre has the technology and development to support our strategy and enable us to cater to the new expectations of today’s traveller. We are looking at intelligent solutions such AI and NDC that will help us meet the demands of the new-age, technology savvy traveller by providing a seamless, interactive and personalized experience.”

 

ITL World agents will leverage the industry-leading technology, data-driven insights and intuitive interface of the industry-leading Sabre Red 360 platform, allowing them to further enhance the consultative service they offer travellers.

 

“We are delighted to be working with a technology-driven customer like ITL World, which recognises the role that advanced technology can play in its success,” said Abdul-Razzaq Iyer, vice president, Sabre Travel Network Middle East. “By offering customers a highly intelligent and tailored shopping experience, ITL World will be able to tap into recovery growth and win back the trust of travellers. I therefore believe that Sabre’s increased innovation and investment into advanced technological development will position agencies like ITL World for long-term success well beyond the crisis.”

 

Sabre has recently announced the development of Sabre Travel AI. This industry-first technology will utilise state-of-the-art artificial intelligence and machine learning capabilities to deliver highly relevant and personalised content that better meets the demands of today’s traveller. - TradeArabia News Service