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Euan McGlashan

Valor Hospitality to partner CityBlue Hotels in East Africa

ATLANTA, Georgia, September 22, 2021

Valor Hospitality Partners, a global hotel management company, announced their partnership with CityBlue Hotels, Africa’s fastest growing local hotel chain, owned by The Diar Group.
 
Under a long-term arrangement, the joint venture, to be called Valor Diar, will initially operate Divine Residences by CityBlue in Riverside, Nairobi - developed by Vaal Real Estate - which is set to open in April 2023. 
 
Valor Diar will bring a significant pipeline of East African properties as the market recovers following the effect of the Covid-19 pandemic, according to a statement.
 
Valor Hospitality Partners CEO and global co-founder Euan McGlashan said: “CityBlue has overcome challenges in the African marketplace and reached a natural time to bring on board an international management partner. Valor has a strong base and team of professionals in the Middle East and South Africa who are eager to share their knowledge. 
 
"Moreover, as we start to see the future beyond the pandemic, this is the ideal opportunity to expand our global footprint. The Diar Group had identified a gap in the sub-Saharan market over the past decade with its well-known and scalable CityBlue brand.”
 
Principal of The Diar Group and Founder of CityBlue Jameel Verjee said: “Our journey from a start-up to an established African hotel chain has allowed us to develop a deep understanding of many markets. 
 
"We believe that this has prepared CityBlue for the next phase of expansion and to do so, it makes sense to partner with a world-class management team. Valor’s visionary leadership recognises that its global strategy must include all of Africa and not just South Africa.”-TradeArabia News Service



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