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ARC, ForwardKeys launch new destination marketing tool

DUBAI, September 21, 2022

Airlines Reporting Corp. (ARC) and travel intelligence firm ForwardKeys have launched Destination Gateway, a new data tool designed for destination marketing organizations (DMOs), tourism bureaus and conventions and visitors bureaus.

This new product combines ARC’s industry-leading ticketing data with ForwardKeys’ travel search interest, airline schedule and capacity data to provide a comprehensive view of travel to a specified destination.

With Destination Gateway, users can gain valuable insights into travel to their destination and similar destinations to better inform decisions and marketing strategies. The data is presented in easy-to-understand visuals that can be exported for presentations and further analysis.

“Destination Gateway represents a collaboration between two leading data organizations within the travel industry,” said Steve Solomon, chief commercial officer at ARC. “Nowhere else can destination marketers find the depth of air travel data, travel interest and insight into the travel agencies that can drive travellers to their destination.”

Users can customize their Destination Gateway reports across four modules to provide insights that grow a destination:

•    Performance – How well a destination is attracting travellers.
•    Recovery – Comparing today’s travel levels with pre-COVID-19 levels.
•    Connectivity – Data designed to help with negotiations with airlines.
•    Agencies – Insight into which agencies sell travel to a particular destination.

Olivier Jager, chief executive officer at ForwardKeys, commented: “We are very excited with the launch of Destination Gateway in the USA – the first tangible outcome, of which we expect there to be many more, of our collaboration with ARC. ForwardKeys has many years of experience serving and supporting tourism-related businesses and enjoys strong market leadership with over 60 DMO-related customers throughout Central and South America, the Caribbean, Europe, Africa and Asia-Pacific.

“We look forward to working with ARC to bring data insights and intelligence from Destination Gateway to ARC customers in the USA.” – TradeArabia News Service




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