Batelco, the leading telecommunications company in Bahrain, has unveiled a new, ultra modern brand image.

Batelco chairman Shaikh Hamad bin Abdulla Al Khalifa said that Batelco’s bold new look was ideal for Bahrain today as the Kingdom continues to grow and evolve at a rapid pace. 

“This is a very modern new look that encompasses all the integrity, spirit and heart that has evolved over our long history and which is today an integral part of Batelco,” he said.

Batelco chief executive Bahrain Gert Rieder said he was delighted and proud to unveil the new Batelco brand.

“The new identity celebrates Batelco as a Bahraini icon, linking Batelco in colour and with the letter B, to the Kingdom of Bahrain. The powerful, bilingual B transcends all cultures and will stand as a symbol that everyone can identify with and recognise easily,” stated Rieder.

The logo also resembles an infinity sign, further communicating Batelco’s omnipresence throughout Bahrain.”

“Our new insignia reflects our reassurance to our customers, that Batelco is 100 per cent committed to improving their everyday life, every day.”

Batelco’s  chairman noted that today, the group serves 4.5 million customers throughout Bahrain, Jordan, Kuwait, Egypt, Saudi Arabia, Yemen and India.

“Although Batelco has expanded beyond its national borders, the company’s future is forever enmeshed with the kingdom’s future. We are committed to doing everything we can to make the Bahrain 2030 National Planning Development Strategy a reality and to supporting the growth of our country for decades to come,” he said.  – TradeArabia News Service