Pearl Dubai has announced a tie-up with Singapore Sotheby’s International Realty to leverage its luxury real estate network of offices across Asia for promoting the upscale development to high net-worth individuals.

Pearl Dubai, the developers of the 20 million sq ft sustainable Dubai Pearl integrated destination overlooking the Palm Jumeirah, will commence a road-show across key Asian hubs in collaboration with Singapore Sotheby’s International Realty from this month.

Owned by a consortium of investors led by the Al Fahim Group, a multibillion dollar Abu Dhabi-based group, Dubai Pearl is set for completion in 2013.

The development will offer easy access from arterial highways - Sheikh Zayed Road and Al Sufouh Road - and the elevated ring road.

Overlooking the Palm Jumeirah development, Dubai Pearl will provide impressive views of The World islands, Burj Al Arab and the Arabian Gulf waters.

The road-show will aim to raise visibility for Dubai Pearl across the Sotheby’s International Realty network that spans 35 countries and access a far-reaching qualified client base, said a senior official.

Santhosh Joseph, CEO and president of Pearl Dubai, said the strategic alliance will significantly benefit both partners.

'While Sotheby’s International Realty is renowned as an exclusive entity with access to high-profile clientele in various markets, Dubai Pearl promises to be an attractive destination that will appeal to this exclusive set of potential customers,' he remarked.

'Our offerings align perfectly with the lifestyle expectations of Sotheby’s International Realty and we believe the road-show will effectively showcase our project to the right audience,' he added.

Through integrating first-class facilities, Dubai Pearl is set to become a 24-hour living city boasting a spectrum of commercial, retail, residential, hospitality and leisure components.

It will feature components such as the Bellagio Residences, as well as the MGM Grand and Baccarat Hotels. The development will create a retail space to bring renowned luxury brands to the Middle East for the first time.

Dubai Pearl will also house a 2,000-seater performing arts theatre to cater to the demands of Dubai’s growing cultural calendar and complement the project’s entertainment offering.

Tricia Lee, executive director, Singapore Sotheby’s International Realty, said: “Sotheby’s International Realty has been operating in the luxury real estate business since 1976. Our extensive experience, expertise and contacts make us the ideal partner for Dubai Pearl, a development that we believe offers unmatched lifestyle experience with an emphasis on eco-friendly standards.'

'The partnership reflects great foresight that will generate substantial interest among the discerning investors. We are proud to be associated with Pearl Dubai,' he added.

The Dubai Pearl development recently earned the Leed Gold pre-certification for its environmentally friendly techniques. Its state-of-the-art energy efficient systems in waste management and temperature control are designed to offer residents a lifestyle that minimises strain on the environment.-TradeArabia News Service